Embarking on a website design or re-design project can be almost as intimidating as starting an entire digital campaign from scratch. In some cases, it can be more intimidating in a re-design because you’ve already invested a fair amount of time and money on the site you currently are using, and it’s probably at least somewhat functional.
Our professionals at Web-SEO can help your New York or New Jersey firm approach a website design or re-design effort effectively and affordably. Give us a call at 855 gee-ksem or (855) 433-5736 to set up a free consultation. As a local company, we are ready and able to come to your Bronx, Queens, Staten Island or other nearby location so we can share our products and services in person. We are proud that we offer services made in USA.
In any website design or re-design project, your company will want to ensure that the basics are present and accounted for. For example, a Manhattan business will want to make sure that every page of its website contains the name, address, phone number, e-mail address and directions of its business. By ensuring all this basic information is always readily available when a potential customer is on your site, you will have a much better chance of securing a sale.
Along the same lines, Brooklyn companies, NYC businesses and Long Island organizations should all have easy-to-read, familiar navigation bars across the top of each page. Although many companies may want to find unique designs for their web sites, web users now have some basic expectations for any page that need to be met. There’s nothing more frustrating to a potential customer than not to be able to find something on a web site easily and quickly.
What You See Is What You Get
Once you have basic contact information uploaded and updated and navigation systems established or cleaned up, you’ll want to take a look at your content.
A Long Island business with established content management systems or a Manhattan organization with succinct, easy-to-read material will go a long way in building trust and becoming useful to their key audiences. Include all the important information that your stakeholders will be seeking and organize it in small, easy-to-digest pieces. Establishing great content or revising mediocre content will go a long way in improving a site.
Along the same lines, your organization will want to make sure that colors and fonts are pleasing to the reader and contribute to a positive web visit. Crowded, bold or colors that tend to be jarring may encourage your visitors to click away.
If your website focuses on your company’s brand and product and clearly explains your value propositions, you won’t have a problem with search engine optimization. There’s really no reason to spend a lot of time stuffing keywords into your web site; it often makes the text read more awkwardly and some search engines can detect and rank you lower for unreasonable key word usage.
Things To Avoid
While you’re in the development of your web design or re-design, there are few things you’ll want to avoid.
- Text Inside Images. Although a Staten Island business may think it looks cool to place its address and phone number inside an image to draw attention to it, this can cause a problem with some search engines that cannot read such copy inside images. You’re better off placing all your important, searchable information on your page as inline text. Use cool images as stand-alone components.
- Overloading The Visitor. There are many unique tools available such as animation and scrolling text functions for web sites, but in many cases, these can be distracting for the visitor who is trying to find something in particular. Don’t force your potential customer to read, listen to, or watch anything. Let visitors pick and choose instead.
When your New York, Queens, Bronx, Brooklyn or New Jersey business is ready for a website design or redesign project, call your local partner at 855 gee-ksem (or 855 433-5736). We provide web design and redesign services made in the USA right here in NYC.